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Professor James Rubin


Professor of Psychology & Emerging Health Risks

Theme 3 - Response

King's College London

James has been a researcher at King’s College London since 1999. He specialises in understanding how people perceive potential health risks, and how those perceptions affect their behaviour and wellbeing. This work broadly encompasses two areas: why people attribute physical symptoms to possibly hazardous substances, and how best to support people who find themselves suddenly exposed to a health risk following a disaster or major public health incident.  

He has explored reactions to possible health risks including pandemic influenza and coronavirus, biological and chemical terrorism, the Fukushima nuclear meltdown, the polonium 210 incident, the Ebola outbreak, the Salisbury Novichok incident, episodes of major flooding across England, Wifi, mobile phone and police radio signals, chemical exposures, wind turbines, surgery, medication side-effects and more.  

James is the Assistant Director (King's) for our Unit.