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Holly Carter


Research fellow

Theme 5 - Improving the operational effectiveness of skin decontamination in exposure to toxic chemicals

Public Health England

Dr Holly Carter is a Research Fellow in the Behavioural Science Research Team at Public Health England, Porton Down. Her research interests include factors which affect public behaviour during mass emergencies and disasters, in particular the role of effective responder communication in improving positive outcomes during mass decontamination. Holly recently completed a PhD into crowd behaviour during incidents involving mass decontamination. The focus of this research was on the mediating role of social identity processes between effective responder communication and positive behavioural and psychological outcomes during mass decontamination.

Holly is interested in the psychosocial aspects of mass emergencies and disasters, and in factors which affect the way in which members of the public respond to recommendations and interventions implemented by the authorities. In particular, how effective communication from the authorities can increase public perceptions of the legitimacy of different interventions, and how perceptions of legitimacy can increase public compliance with recommended actions.