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Dr Julia Pearce
Theme 2 - Improving the behavioural impact of communications
King's College London
Dr Pearce is a Research Fellow in the Department of War Studies at King’s.
Her research focuses on the impact of perceived moral, cultural and health threats on behaviour.
Her recent work uses social psychological theories of risk perception and health behaviour to examine the impact of risk and crisis communication on risk perception and behaviours, with a particular focus on extreme events (e.g. chemical, biological, radiological or nuclear (CBRN) terrorism).
As a consequence of her research on the impact of risk and crisis communication on risk perception and health behaviours, she has been invited to join a number of advisory boards including the Cabinet Office National Risk Assessment Behavioural Science Expert Group and the Public Health England ERDG Psychosocial and Behavioural Issues Sub-group.